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Title details for The Complete Idiot's Guide to Marketing, 2nd Edition by Sarah White - Available

The Complete Idiot's Guide to Marketing, 2nd Edition

by Sarah White
ebook
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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: 
•  Guerilla marketing.
•  Marketing to Boomers and Latinos.
•  Online marketing.
•  Targeted, but affordable direct mail.
•  Sample marketing plans for several types of small businesses (as well as a couple of larger projects).
•  Practical, do-it-yourself distribution strategies.
•  Analysis of business segments and trends, and much more.
Expand title description text
Publisher: DK

OverDrive Read

  • ISBN: 9781440696114
  • File size: 2842 KB
  • Release date: November 4, 2003

EPUB ebook

  • ISBN: 9781440696114
  • File size: 2843 KB
  • Release date: November 4, 2003

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: 
•  Guerilla marketing.
•  Marketing to Boomers and Latinos.
•  Online marketing.
•  Targeted, but affordable direct mail.
•  Sample marketing plans for several types of small businesses (as well as a couple of larger projects).
•  Practical, do-it-yourself distribution strategies.
•  Analysis of business segments and trends, and much more.
Expand title description text
Business Nonfiction
  • Details

    Publisher:
    DK

    OverDrive Read
    ISBN: 9781440696114
    File size: 2842 KB
    Release date: November 4, 2003

    EPUB ebook
    ISBN: 9781440696114
    File size: 2843 KB
    Release date: November 4, 2003

  • Creators
  • Formats
    OverDrive Read
    EPUB ebook
  • Languages
    English